Steve Rubel and Marshal Kirkpatrick both see Knol, Google’s latest project, as a game changer in the “shared knowledge” space, directly competing with Wikipedia.
The question at stake is whether, some time from now, people will tend to refer more to Knol than to Wikipedia.
There is an obvious advantage to Google here, since they are the ones driving most of the traffic on the web, and can thus make sure to drive it to their properties.
This is undoubtably a major threat to wikipedia.
Now, there is another point raised that I don’t agree with. Their point is that by providing fame (articles are signed and represent a person’s knowledge and opinions) through a mysterious “authority” system, and by providing shared advertisement revenues, Google will get more people on board than wikipedia.
Self-promotion makes for a huge bias
What I’d rather see here is that this is a new temptation for anyone with a specific knowledge to show up for self-promotion. Since you will be the only one authoring and editing the article, you can easily and will easily (that’s human nature) tweak it in a way that serves you most. And we’ll end with an encyclopedia equivalent of the numerous blogs out there that are just meant to promote their author, repeating ceaselessly the same memes in a very conventional way, adding nothing to the conversation
Serve this with advertisement, and you are sure to keep me away.
Completeness is achieved through peer review
Another reason why you may want to keep your distances with Knol, is that if articles are maintained by a single author, and the discussion happens elsewhere, getting a complete view on a given subject will rapidly become unmanageable, even if the additions or corrections are found in the comments of the article’s page. I really doubt that many people can be as clever as to reflect each and every relevant point of view on a given subject. I’d rather rely on the collaborative aspects of wikipedia for this to happen.
This is in fact what makes wikipedia’s strength: everyone’s fighting to get their ideas on one same page, where everything is condensed. In the end, it provides the readers with very complete articles that include all of the controversial aspects of the subject at stake.
Show-off culture vs collaborative knowledge sharing
One question remains. Perhaps most people will prefer to be driven to articles oriented towards their personal beliefs rather than get a complete view of a given subject. In this case, Google will have won, but culture will have lost a fight.
Of course, I don’t think that in the end Knol will replace wikipedia, there is room for multiple tools filling different needs here. And it’s just up to us to see Knol as a wikipedia competitor or a different product that may or may not fulfill some other needs.
But still, Google’s Knol is uncomfortably sitting somewhere between the encyclopedia model and the blog model, and I’m just not sure that it makes sense for anyone else but Google, the authors, and the advertisers.